A fragment from random notes over the last few days, weeks…

There seems to be a return to an idea, philosophy, or practice of “just make stuff!” or “just do it!”; “just write something, ffs!” (Maybe that last one is more for me…)

I noticed this most recently with Rick Rubin’s odd but intriguing Squarespace tie-in promo for his book; he’s seeking to spawn or to gather online folx who are just doing cool, interesting, intriguing stuff. At least that’s how I saw it in my cursory glance over the copy:

A collaboration with Rick Rubin to build tetragrammaton – an online world of curated materials – and a new website design, Transmission, to inspire your creativity.

From “Co _ Rick Rubin“, Squarespace, accessed January 22, 2024 (archived).

It’s all a bit corporate, a bit woowoo, a bit odd, but it plugs into a broader conversation about how the internet has evolved and changed, how platforms have scorched much of the landscape that was previously a bit rougher around the edges, a bit more grassroots, more personal, more creative, perhaps.

There are other offshoots of this movement, like tiny-internets, and lovely lite micro-blogging services like bearblog and Plume, even Neocities. Larger companies like Automattic, for all their faults, are (at least at a surface, front facing level), trying to champion this kind of crazy, personalised, creative internet.

Whether this is a return to the internet of old, or a new evolution entirely, remains to be seen.

2 responses to “The handmade internet”

  1. Push the button for a sweet treat – The Clockwork Penguin

    […] platforms morph, shrink, converge, collapse all over the internet, one begins to wonder what the web of the imminent future might look like. While I did mention grassroots movements and […]

  2. Operation Tech Revival, Part 1 – The Clockwork Penguin

    […] much more keenly, particularly in the wake of some of my rants about social media and platforms and such like. My primary computer, for nearly ten years, was a 2014 Mac with Retina display. It was a beautiful […]

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